The current landscape of custom concrete and traditional concrete is at a crossroads. A lot of companies are married to the idea that traditional concrete is the way to go. Think about all concrete structures that you pass on a day to day basis. You probably don’t even remember what most of them are because they are so bland and boring. There are tons of companies out there offering similar services and few are willing to think outside of the concrete box.
The difference between us and those companies is that while we do think that traditional concrete and asphalt is an important practice, one that will always have use in the world, that we need to look toward the future if we want to evolve with the current business landscape. Think about the current business landscape and see just how quickly it moves. No industry stays in one place for long, so why should asphalt repair businesses be any different.
We need to show the world that our crumbling infrastructure can be fixed with the help of governments and forward thinkers and that changing the way we view the concrete industry can lead to much more attractive and unique designs. It is not about getting way from doing things the way that they have been done for years, it is simply about looking ahead and finding new ways that we can bring asphalt repair Santa Rosa into the new millennium.
A tough road ahead
Technology in the concrete world can be updated, but many people are using old equipment and techniques because it is easier. So what happens when technology outruns those industries and they are left in the dust? Who will champion the effort for new concrete technology when the industry is so far behind. We believe that the effort should be made now. That we need to look toward the future and slowly phase out old technology and make way for the new technology that will be the new face of concrete.
Now this will not happen overnight, but we think by doing a few custom pours here and there that we can begin to redefine the way in which concrete is viewed as a whole. That companies will begin or continue to develop technology that helps old infrastructure industries keep up with newer industries and that infrastructure will get a much needed update.
It is only a theory, but we believe that the more attention that individual companies pay to forging ahead, the more attention the concrete industry will be paid as a whole. That if we are the loudest and the best at our job, that we will create a model for other concrete companies to follow suit. That at the end of the day our efforts will lead to a better tomorrow and a better concrete industry overall.